Rate the Ad: Chevrolet: Cake

Yeah, it's flattering but still a rip-off - nice though!

Advertising always borrows from culture and counter-culture. It's possible one of the creatives saw this and it sparked the idea for the car. But there's a lot of video games commercials that use a slo mo technique and meditative or classical music as a counterpoint to violent images. It seems to be a trend.

Not the same thing. The Chevrolet ad is Okay although not anything bald

Wow, that's a total rip-off. Weak.

wack ripoff, I skate and work in Advertising. At least take the original though or idea and switch it up a bit, but even the music is totally ripped.

You can call the slo-mo thing a trend, but the proof is in the soundtrack, a near exact duplication of the Lakai intro. We all beg steal and borrow for inspiration, but this is pretty damn shameless.

Cheap rip. The 720 fps sequences are becoming more popular these days, but that combined with the eerily similar music make this a complete ripoff. Both songs have the same blips in the beginning, the crescendo of electronica, and the drum beat leading the skater/car into the collision. Chevrolet might as well have used the M83 song from Fully Flared instead of creating a song that sounds exactly like it but less dramatic. This to me is more than borrowing, this is a copy. The think tank must have run out of original ideas over at Chevrolet.

That is a complete rip off. The music and slow mo editing is almost identical. Ridiculous!

Wow, I'm surprised. Needless to say, this is quite a blatant rip-off in my opinion. As if the on-screen mimicry wasn't enough, the music track used in the commercial is almost identical to the M83 song used in the Lakai video, right down to the subtle noises that precede the drum fill before the explosion on screen, and the guitar melody and chorus that follows. I'd be interested to see if the commercial track was produced specifically for the commercial, and if so, amazed at the unapologetic idea ripping going on here. As someone who is inspired a great deal by the core creative efforts of Spike Jonze and Ty Evans, I must say that I'm extremely disappointed in McCann Erickson Worldwide, an agency that even lists "ethics and good reputation as the basis for successful business" on their website. It is not uncommon in advertising to borrow from culture, but to completely rip a creative sequence so unabashedly is just pathetic. It just show what people are willing to do when their own creative mind doesn't suffice.

I love the image of a car being gunned toward the human figures on the cake; seeing them shatter against the ground after the vehicle plows over them, followed by an exploding champagne bottle.

As for the Fully Flared comparison, Lemon's work feels very close yet lacks the emotional impact of the Lakai intro sequence featuring Eric Koston crashing through the wall.

If anybody's keeping track, the Lakai intro could technically tip its 59fifty to this:

http://www.youtube.com/watch?v=bJsW6ta4X8o

Hi all. That was not the Fully Flared director Ty Evans responding to this. I just wanted to say that I thought the Chevy ad was flattering and funny. Looks like everyone is taking this too serious! Can Lakai get some Chevy's for the team out of the deal?!
-Ty

Rip-off or no, the Chevy ad SUUUUUCKED.