Rate the Ad: Ikea Typeface
After 50 years, Ikea makes a huge changePublished: Sep 01, 2009
Last week we asked you to rate the game faces, er "Playfaces" of PS3 players, a W+K/Tokyo campaign that turned the cameras on gamers in action. The campaign had already drummed up a bit of controversy, for looking uncannily similar to a series of shots of gamers photographer Phil Toledano had shot years ago. Reader Brettwild also did another double take when viewing this ad, opining, "the idea was much stronger when used in the Cannes winning sex toy ads [from Coco de Mer] where the people took shots of their actual climax faces." Subscriber Zeke86 let out a "Yawn," while Dukker took the opportunity to make a more political comment: "That's my Healthcare Reform Debate Face."