Rate the Ad: New York Fries
Play with your own little Gary Coleman to celebrate the 25th anniversary of the international fry chainPublished: Aug 12, 2009
But, to give it a fair shot, we threw it over to you to. Your response and that of the larger netiverse tell us originality isn't always key to success. Commenter Schutzsmith offered, "The illustrations are nice. Is the concept game changing? No, of course not. Will it increase hype and exposure around the season premiere? Yeah, probably. Would all of us reading Creativity suggest they should have done something different? Of course! But alas, only the users on Twitter and Facebook will be the true judges of its successfulness." Indeed, how many of your FB friends showed up with bouffants or square jaws after this came out?
Reader PDA offered love too, and an interesting morsel to boot: "I believe this concept really is a great brand extension with strong ties to the production values of the show (I believe the artist was 'discovered,' by one of the cast members and asked to do his official Christmas card)." Yes, it's true--illustrator Dyna Moe discusses it on AMC's blog.
In any case, the final verdict will have to wait until we see how campaign numbers float against ratings, though we must make sure to factor Jon Hamm's smolder quotient into the mix.
This week, we invite you to take another blast into the past with chubby cheeks himself, Mr. Gary Coleman. The Diff'rent Strokes manchild is at heart of this anniversary campaign for tater-chain New York Fries, positing "After 25 years, some things are still fresh." Coleman stars in digital outdoor projections and an augmented reality-driven Facebook game, where a 3D version of the "actor" makes predictions about you and your FB friends.
Is playing off the pop culture cred of formerly cute, now creepy celebs played out? Is the latest gimmick in adver-tech making you want to stuff yourself silly with a tub of fries? Moreover, how fun is it—really—to predict the future of "friends" you probably met once, max, when you were really sauced and who you now couldn't pick out from a crowd? Give it a shake and report back to us for the next installment of Rate the Ad.