Rate the Ad: T-Mobile: Life's for Sharing

been done before. but it's done well.

The ad reminds me of the parade scene in Ferris Bueller's Day Off, for which I give kudos. On a broader note, the flash mob being depicted, and the fact that it was shown only 48 hours after being filmed represents a trend of which ad agencies are taking advantage. Using approaches that are "flash mob" like in that they are quick and responsive, they take on a life of their own. On an advertising note, I'm unsure whether the "Life's for Sharing" copy ties in with the albeit entertaining video; I didn't realize it was for T-Mobile either.

The creative world seems to be lesss creative by the day. The frequency at which "what's old is new again" being used is crazy. This concept of "surprising events" at a public place has been utilized by many brands. The last one was was people suddenly freezing in motion at yet another railway station. I get it, that consumers probaly don't give a heck as they tend to be short on their memory when it comes to advertising. However, this is a professional forum hence my comments directed at the creators not the "end users".

I agree that's it's not a knew idea, but it's a new insight on the part of T-mobile. Did you see all those people breaking out their cell phones to share what was happening with their friends and send picture texts? When something cool or unexpected happens, you want to share it with your friends. And T-mobile lets you do just that. T-mobile pulled that little gem out of the familiar flash mob idea and used it in a great spot.

Yess Yess Yess...... it has been done before but so much has. In today's world so what if people repeat something from the past. If it was a classic then great if not....and they make it their own, awesome. Im sure like the majority of people who watch this either virally or on TV would "share" in the joy of the event. I sure in hell wish I could have been there, or even better, been apart of it. This ad is refreshing and really great....

its amazing once someone does something or gets something everyone else gets it to

Everyone says its been done before but what hasnt. The point is is it done in a different way and was it effective. In my humble opinion the Ad is great. More agencies need to think outside of Print Ads and TV. There is only a handful of agencies executing different and effective approaches. Cudos to team involved.

Well copied. Nothing for Cannes though.

I really dug the copy point of "Life's for Sharing" in this spot. To me, it summarizes everything about the ad. The flash mob shares in the joy and fun of joining in on a spontaneous dance party, while the countless number of bystanders film and photograph the scene to share with others elsewhere.
Plus, seeing this really makes me wish I was there the day it broke out. I agree with other posters who say that it's not the most original idea, but I believe it's effective nonetheless.

It's a great show but could be for any service such as Verizon or AT&T. How many people actually have any intention of buying a T-mobile phone over others now? I can share just fine with my existing cell phone, as can most everyone else. Now if they had taken the opportunity to feature some products or features that they have that allow them to share better than everyone else, perhaps this ad would've been a stronger sell. Otherwise, it's just a viral hit that will disappear and be forgotten and nothing will happen to T-mobile's bottom line.