Red Bull Tries Another Daredevil Jump, From Everest
'Stratos' Is the No. 4 Branded Campaign of All TimeBy: Michael Learmonth, Published: May 31, 2013
The last time Red Bull funded a record-breaking jump, it went over pretty well. "Stratos," the video account of Felix Baumgartner's jump from the edge of space, is the No. 4 branded video of all time, according to Visible Measures. The campaign received 194 million views since it launched in February of 2012, and more than a few parodies.
It went so well, Red Bull thought you might like another. This time they've got daredevil B.A.S.E. jumper Valery Rozov (who has somehow lived to age 48) making what they're claiming to be the first-ever jump from the mountain at 23,667 feet.
More than two years were spent preparing for the jump, including considerable time and effort devoted to developing a special new wingsuit, a special jumpsuit that shapes the human body into an airfoil, creating lift and, with it, "human flight." Rozov and his team, which included four sherpas as well as photographers and camera crew, spent nearly three weeks in the Himalayas before the jump on May 5.
The video, posted May 29, has 80,000 views so far. Check out the most-viewed branded videos on AdAge.