Rewind: The Late Ed Koch's Days as a Snapple Pitchman
A Colorful Character Whose Presence Extended from Politics into CommercialsBy: Matthew Creamer, Published: Feb 01, 2013
Ed Koch, who died today, is rightly being remembered as a great mayor who saved New York City from financial failure. But don't forget he was also an advertising pitchman for brands like Coca-Cola, FreshDirect and Slim-Fast.
For the tall, Bronx-born Koch, perhaps his greatest and most memorable turn on Madison Avenue was for Snapple, in a 1993 ad [below] made for the iced tea brand's "The Snapple Lady" campaign. After Wendy reads a letter from a retired Kentucky colonel claiming that Snapple "perhaps is the only good to come out of New York," Koch was dispatched to right this wrong.
In the ad, one the classics by Big Apple agency Kirshenbaum Bond & Partners, we see Koch and the colonel walking through rural scenes, as the former mayor rattles off facts about New York firsts, like corned beef sandwich and elevators.
It's straightforward, direct and gets the job done -- sort of like Koch.