Rexona Targets Adrenaline Junkies With YouTube Channel
R/Ga's base jumping and street dance films are aimed at inspiring people to "do more"Published: Apr 18, 2013
Unilever-owned deodorant brand Rexona is targeting a young and active audience with the launch of a YouTube channel encouraging people to "Do More". Developed by R/GA London, and featuring two interactive films, one about base jumping and one about street dance, the site is aimed at inspiring and enabling people to do more of the things that they love. The films were shot on 19 separate cameras and run in parallel, allowing users to jump between camera angles as they watch. The site, build to promote Rexona's Degree deodorants, also encourages people with an interest in adrenaline sports or street dance to find their own local communities with a finder for local specialists.