Saatchi Debuts 19th Annual New Directors Showcase
A surprisingly low key intro kicks off an eclectic display of new talentsBy: Ann-Christine Diaz, Published: Jun 25, 2009
Price's appearance marks a new direction for the event, which traditionally has been known for its big production openers featuring the likes of artist-acrobats Fuerza Bruta, or former showcasers-turned A-listers David LaChapelle or Tarsem. Nevertheless, Saatchi couldn't resist the urge to perform a small stunt— a mini mob of zombies stormed on stage to tear into Saatchi CD/Global Culture Richard Myers, who introduced the show.
Other videos included a crowd favorite from French quartet Megaforce, which which starts out looking like a typical lo-fi Youtube dance clip but introduces some dazzling effects trickery; Nick Hooker's surreal black and white clip for Grace Jones' "Corporate Cannibal," in which the singer/model's face and figure morph into bizarre, alienesque forms; Ben Steiger Levines' video for Beast's "Mr. Hurricane," starring a dancing and shape shifting swarm of bees; and $100 budget promo for Mac and Bird and Bees created entirely on a laptop desktop by former Saatchi and BBDO, N.Y. agency producer Dennis Liu.
Other brand-related work included a whimsical animated Scrabble spot from Irina Dakeva and Clement Dozier; Andre Maat and Superelectric's flip book on live action idents for Cult TV and a hilarious viral for Nokia from Zhu Jin Jing, starring a nun-chuck wielding Bruce Lee lookalike beating ping pong pros at their own game. Soft Citizen's Christopher Hutsul also inspired plenty of laughs with his shoe guru short film for Nike, as did Federic Garcia's world sans women for Alto Palermo department store, while The Consortium's PSA for Pain without Borders illustrated the endless cycle of suffering caused by war.
Animation abounded on this year's screen, with a heavy serving of stop motion like director Aaron Duffy's Special Guest crochet animation starring a yarn guy apparently in love with his own rainbow hair, Antonio Balseiro's running post-its for Nike, Corin Hardy's cigarette box pyros in Prodigy's "Warrior Dance" video and the Nathan Brothers/Oren Lavie's video for Lavie's "Her Morning Elegance," in which a mattress becomes the backdrop for a woman's elegant somnambulatory journey. On a more craftsy tip, Partizan's Laurie Thinot brought screenprinting sensibility to info graphics for Autokratz's "Stay the Same" while Blacklist's Dvein generated some eerily realistic organic forms in show titles for OFFF.
Notably, the show introduced an online component this year in the form of a dedicated Youtube channel where viewers will eventually be able to watch all the films from the showcase's 19 years, as well as vote on their favorite piece from the 2009 show—the winner of which will be announced on June 30. The channel will also provide an outlet for people to send in their recommendations for directors for next year's event.
"I think the creation of this channel feeds very strongly to the raison d'etre of the showcase in the first place, which was to identify and expose talented new directors to the industry," says Myers. "The possibility of the industry, agencies and production companie to track down new talent we've found is now going to be a year-long process, and not simply the one moment in Cannes."
View all the films here.
Ben Steiger Levine, NuFilms/ Les Enfants
Christopher Hutsul, Soft Citizen
Roman Kaelin & Florian Wittmann Filmakademie Baden-Wuerttemberg
Laurie Thinot, Partizan
Kosai Sekine, Blink London
Eran Creevy, Sleeper USA and Between the Eyes
Antonio Balseiro, Gazz Argentina
Aaron Duffy, Special Guest
Megaforce, El Nino
James Frost, Zoo Film
Federico Garcia, Pank Films
Danakil, Wanda Productions
Irina Dakeva and Clément Dozier, WIZZdesign
Nick Hooker, Rabbit
The Consortium, Space Patrol
Corin Hardy, Academy Films
Oren Lavie, Yuval and Merav Nathan, Sonic Management
Andre Maat and Superelectric, Stink
Dennis Liu, @radical.media
Zhu Jin Jing, JQK Production
Keith Loutit, Partizan
Siri Brumford, Knucklehead