See the spots from Super Bowl XLIII

Want to compare and contrast? Check out last year's spots to discern any zeitgeist shifts

Published: Feb 02, 2010

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As a year, 2009 is best forgotten. But what do 2009's Super Bowl ads teach us?

The economic tone of the year made it into the game, with things like Denny's Free Breakfast and Hyundai's Assurance initiative and there were perhaps fewer hard-edged gags. See all the 2009 spots here to revisit darker times.

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