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To introduce Strauss Food Group's new Energy bar, Y&R Interactive Tel Aviv created this clever widget that transforms a laptop users' low battery icon into the bar itself, as a reminder to recharge both their computers and their bodies.
Droga5, New York takes top nod, while W+K, BBH, BBDO and others remain in their creative prime
Wondering where to get your inspiration? Look no further--our annual list of innovators and category-defiers have helped to shape and redefine advertising and marketing, and culture as a whole.
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