The Production A-List-Digital Natives: Hi-Res
The following digital shops have helped reshape the production industry as we know it by conceiving and executing (and all actions in between) ideas that live online and on mobile devices and in meat space, and that more often than not have people talking—and playing—long after the TV campaign has run its course.
Published: Oct 23, 2009London-based Hi-Res bills itself as a design consultancy and has turned out some of the year's most exciting work in the digital space. Front and center is its recent work with Goodby launching the online rock opera, Battle for Milquarious. 180 Amsterdam also called in the shop to produce its Flash site for Adidas, in which visitors can play photographer by using a virtual camera to capture images of models outfitted in the brand's fall/winter line. AMV BBDO, London, tapped the company to help realize the Papervision-driven Thinking Space.com for The Economist, which showcases the stories of the magazine's famous readers/thinkers and invites visitors to upload images of their own "thinking spaces."
Read about the next company on the list: North Kingdom
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