The Dutch Postal Service Taps into Social Media Pulse of the Nation
Visitors to a site can see how the country is feeling, and respond to messagesPublished: Jan 03, 2013
The Dutch Postal Service brings social media to the real world with "From the Heart" a website that collected the online ramblings of all of the Netherlands and posted them in one place. A language filter categorized the messages, finding the pulse of the country. At any time, people can respond to messages they see on the site by posting a "heart" sign or a response to the message. The best messages of the day received real mail, delivered by the Dutch Post and celebrity Nicolette van Dam. Agency is Greenberry.