The Production A-List '09: Mekanism
Creativity's annual list of top production players. These 30 companies are responsible for realizing the best ideas across multiple platforms in a year that was especially challenging from a creative and a business standpoint. In some cases, they're also busy reinventing the production process and their own business models to address a changing brand-creativity landscape.
Published: Oct 23, 2009Founded 2000
Principals: Tommy Means, Founder/ Creative Director/ Director; Jason Harris,m Partner/ Executive Producer/President; Ian Kovalik, Partner/ Creative Director/ Director; Pete Caban, Partner/ CEO/ Head of Digital
Roster: Tommy Means, Ian Kovalik, David Horowitz, Emmett Feldman ,Dave & Rory, Malcolm Murray, Michael Langan
San Francisco, and now New York-based Mekanism bills itself as an expert in "storytelling for emerging media," and it has license to do so, given its award-winning efforts pioneering the new media space. In 2009 the company collected more hardware for its work—including a Yellow D&AD Pencil and One Show Silver for Tostitos anti-fun effort Nolaf.org. Digitally speaking, the shop worked directly with Axe to create the multiplatform "The Fixers" campaign, comprised of online pranks, an in-website talk show, print and broadcast. With Goodby, it steered Doritos' "Late Night," which turned a bag of chips into a rock concert featuring Blink 182 and Big Boi, via Augmented Reality. Mekanism also worked directly with Nike to to implement "Human Race," an effort to create the world's largest running event. Mekanism created a fictitious, customizable website that when passed on to friends, transforms into a face that encourages them to get off their bums and start running. The company's spots collection grew as well with continuing for Charles Schwab out of Euro RSCG and for Wieden, on ESPN.
Read about the next company on the list: MJZ
Back to the Creativity Production A-List 2009.
See the 2009 Creativity Production A-List Overview.
