The Production A-List: Sonny London
Creativity's annual list of top production players. These 30 companies are responsible for realizing the best ideas across multiple platforms in a year that was especially challenging from a creative and a business standpoint. In some cases, they're also busy reinventing the production process and their own business models to address a changing brand-creativity landscape.
Published: Oct 23, 2009Founded 2007
Principals: Fredrik Bond, Co-Owner & Director; Helen Kenny, Co-Owner & MD; Gabi Kay, Executive Producer & Head of Sales
Newcomer Sonny London has shaped up to be one of the most impressive creative forces on the spot production scene. Former creative Jeff Labbe stepped up his game with the powerful Barnardo's "Break the Cycle" campaign, which earned plenty of awards show attention. He joined Emil Moller and A list director and Sonny director Fredrik Bond in a trio of spots for Levi's. Bond choreographed the escapade for Guinness' "Fridge Magnet," out of Irish International BBDO, and you don't know emotion until you see Moller's Anthem spot for Bee.tv out of Dentsu. Guy Manwaring was especially busy, showing off his range on a paper-cut inspired looker for Surf and resurrecting Mr. T for Snickers and AMV BBDO, Manwaring also benefited from the company's repping deal with Paul Hunter and Kerstin Emhoff's PrettyBird boutique, directing a series of spots for BK and Crispin, starring Tony Stewart and a cast of other goofy characters.
Read about the next company on the list: Stink
Back to the Creativity Production A-List 2009.
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