The 2012 Creativity 50 includes the year's most groundbreaking practitioners of creativity that meld together art and science. Below, find a smattering of technological innovators: inventors of devices that will change the way you look at the world, an aspiring politician who wants to change the demographics of tech, to a gaming boss who uses creativity in the CEO seat and the blockbuster videogame maker revolutionizing how games are made by the industry at large.

Eric Hirshberg, Activision

Tim Sweeney, Epic Games

Linda Boff, Paul Marcum and Katrina Craigwell, GE

Leslie Berland, American Express

Nick Law, R/GA

Robert Wong, Google Creative Lab

Rei Inamoto, AKQA

Jason Zada, Director

Reshma Saujani, Girls Who Code

Nick Woodman, GoPro

Suran Goonatilake, Bodymetrics

Dustin Mierau, Path

Babak Parviz, Google Project Glass

Ryder Ripps and Jonathan Vingiano, OKFocus

Ben Silbermann and Evan Sharp, Pinterest

Petter Westlund, Anders Wahlquist, Pelle Nilsson, B-Reel