What Are You Really Trying to Say?
Newcastle Brown Ale's #NoBollocks Subtexter puts the pomp back into pompousPublished: Dec 06, 2012
Newcastle Brown Ale, along with Droga5, continue on their mission to take the bull caca out of beer advertising and its snooty cultural counterparts with the #NoBollocks Subtexter Facebook app. It allows you to take photos of tropical sunsets, suntan-oil slicked skin and fancy feasts, and inscribe upon them what you're really trying to say by broadcasting them to the social media-verse. To support the app, on December 10 the agency will unveil street art murals in Williamsburg, Brooklyn and install in-bar goodies like coasters and tap handles in local establishments.