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Creativity Online

What Are You Really Trying to Say?

Newcastle Brown Ale's #NoBollocks Subtexter puts the pomp back into pompous

Published: Dec 06, 2012

Newcastle Brown Ale, along with Droga5, continue on their mission to take the bull caca out of beer advertising and its snooty cultural counterparts with the #NoBollocks Subtexter Facebook app. It allows you to take photos of tropical sunsets, suntan-oil slicked skin and fancy feasts, and inscribe upon them what you're really trying to say by broadcasting them to the social media-verse. To support the app, on December 10 the agency will unveil street art murals in Williamsburg, Brooklyn and install in-bar goodies like coasters and tap handles in local establishments.

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