What Else Could You Be Doing?

Ever wonder what happens when you transplant a seasoned creative into a media agency? A melding of the left-brain and right-brain, according to Jonathan Hoffman.

Mr. Hoffman most recently served as president-chief creative officer at Campbell Mithun, and before that served as executive creative director at Publicis' Leo Burnett. Now, he's made his way back to the French holding company in a new creative role at Starcom MediaVest Group. His official title is chief experience officer, and he started the new job -- his first at a media agency -- earlier this year.

Hoffman discusses new challenges of the job, from dealing with client recalibration to the language of analytics and new compensation forms on Adage.com.

After nearly a decade of working at various creative agencies, Kristina Slade stepped back, reflected, and decided it was time to get more digital. Slade traded in her job as associate creative director at Omnicom Group's TBWA/Chiat/Day in Los Angeles to become creative director at San Francisco-based digital agency AKQA, where she has been for more than a year. Her move comes at time when the ad world is seeing a lot of trading of talent. Digital shops are eager to beef up their traditional creative chops, while creative shops are on a never-ending quest to make sure they're up to speed when it comes to digital.

Leaving her mark, the digital transition and adjusting to new (smaller) budgets are some of the things Slade recently discussed with Ad Age.

After a successful run as exec VP-digital group creative director at Deutsch, Los Angeles, Josh Rose decided to embark on an adventure into the world of public relations. A few months ago, he was named chief creative officer at Interpublic Group of Cos. sibling Weber Shandwick.

In the role, Rose is using his decade of digital experience to come up with big ideas for clients in what he deems an even faster-paced environment than ad agencies.

What's new for Rose? A faster pace, the focus on earned and owned media and fewer egos are among some of his discoveries. Read more about Rose's new role on Adage.com.