What's in a Story
Creative leaders continue the discussion on campaigns and question the merits of "storytelling"
Published: Nov 02, 2011In the latest episode from the Creatives Roundtable, Party's Masashi Kawamura, Ale Lariu of SheSays and Shout, AKQA's Rei Inamoto, 180 L.A.'s William Gelner and others continue the discussion about what "campaign" really means today, and question the usefulness of the word "storytelling" when it comes to the work.
Check out the part one of the campaign discussion, a glimpse at the inner workings of Google Creative Lab and more from the roundtable here.
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