You Choose: The Funniest Viral Ad Campaign of the Year
Six Entries From Liquid Plumr, Pepsi Max, Old Spice, Le Trefle, AT&T, Smartwater and Melbourne TransitBy: Michael Learmonth, Published: Mar 19, 2013
The Viral Video Awards are coming to Ad Age's Digital Conference next month, and this year we're adding a new wrinkle: You get to help decide who gets one.
Humor has been making branded videos go viral since, well, at least since Terry Tate started enforcing office etiquette for Reebok in 2002. For this year's Viral Video Awards, we've decided to honor the "funniest" branded videos along with most-watched campaigns, brands and agencies.
We've picked six of the funniest of the past 12 months, from traditional brands like Liquid Plumr and AT&T to a public service announcement from Melbourne transit system. Some have appeared on TV (AT&T) and some were made to take advantage of the capabilities of the web (Old Spice).
"Funny" is inherently subjective but you have great taste, so check out the spots and cast your vote at AdAge.com by Friday, March 22. Then, register to attend the Viral Video Awards at Ad Age Digital in April. And if we missed any truly hilarious (and hugely successful) branded videos of the past year, let us know in comments.