CaT: Creativity and Technology
L'Oreal Seeks Women in Unlikely Place: On Xbox
Beauty and Style App Is Console's Latest Effort to Reach Audience Beyond Core Gamers
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CaT: Creativity and Technology
Robot creativity turns sweet dreams into data-driven art for Ibis
How ACNE and BETC Made a dream-weaving Picasso out of a robot for the hotel chain
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Behind The Work
Target Falls Into Fall With Shoppable Branded Content Push
Actress Kristen Bell and Mad Men director Phil Abraham play key roles in retailer's rom-com
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CaT: Creativity and Technology
In London, Kellogg's Swaps Snacks for Tweets to #tweetshop
At Pop-Up Store, Social Currency Buys Special K Cracker Crisps
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CaT: Creativity and Technology
Sex in a Box: $400 Toy, Lingerie Subscription Service Launches
Founder of WPP Shop Rockfish Rolls Out 'Blush Box'
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CaT: Creativity and Technology
Deeplocal Reinvents the Shoebox to Promote Reebok's New 'FitList' App
Spotify partnership to serve up personalized workout playlists leads to a sneaker box that doubles as audio system
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Behind The Work
Benetton Chairman Talks About New Ad Focus on 'Unemployees'
Five Questions With Alessandro Benetton, Former Private Equity Exec Who Took Control in April
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CaT: Creativity and Technology
In USA Today Redesign, Hope for a New Canvas for Web Advertisers
TV Listings Will Soon Include Web Shows On YouTube and Hulu
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Behind The Work
Kraft Pitches Newest Gum With Wig-Wearing Bald Eagles and Half-Naked Martial Arts
New 'ID Gum by Stride' Targeted at Teens
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Behind The Work
Cinemax and Campfire Play Head Games to promote "Hunted"
New campaign features series of mind tests, crafted with the help of a magician
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