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Watching the Super Bowl From Coca-Cola's War Room(s)

Super Bowl XLVII

Watching the Super Bowl From Coca-Cola's War Room(s)

Pepsi Next Comes to Play, Traffic Surges, Stadium Power Wanes


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Marketers Source More Super Bowl Ads From Agencies Outside U.S.

Super Bowl XLVII

Marketers Source More Super Bowl Ads From Agencies Outside U.S.

Football May Be All-American, But International Shops Are Increasingly Making Big-Game Commercials


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Creativity Super Bowl Central

Super Bowl XLVII

Creativity Super Bowl Central

See all the game day (and game-day related) campaigns as well as stories on how the campaigns were made right here


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Top 5 The Super Bowl Edition

Top 5 Most Creative Ads

Top 5 The Super Bowl Edition

Our picks for the best big game ads, starring miraculous messes, comedy gods, randy seniors and more


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Sit-down with a Super Bowl Director: Jon Favreau on Samsung's 'The Big Pitch'

Super Bowl XLVII

Sit-down with a Super Bowl Director: Jon Favreau on Samsung's 'The Big Pitch'

Iron Man director discusses the organic evolution of comedy and the parallels between super hero movies and advertising


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Marketers Jump on Super Bowl Blackout With Real-Time Twitter Campaigns
Sit-down with a Super Bowl Director: Jake Scott on Budweiser's 'Brotherhood'

Super Bowl XLVII

Sit-down with a Super Bowl Director: Jake Scott on Budweiser's 'Brotherhood'

He's Carrying the Torch; Helped Father Ridley Scott on Classic "1984"


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Sit-down with a Super Bowl Director: Tom Kuntz on VW's 'Get Happy' Ad

Super Bowl XLVII

Sit-down with a Super Bowl Director: Tom Kuntz on VW's 'Get Happy' Ad

There's a certain art to casting and directing an ad in which a white guy from Minnesota breaks out into Jamaican patois in the office.


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Sit-down with a Super Bowl Director: Noam Murro on Taco Bell's 'Viva Young' Super Bowl Ad
Caribbean Community Says VW Super Bowl Ad Isn't Offensive--Its Critics Are