This year’s most successful campaigns show that today’s best advertising involves a magical concoction of living in the moment, intense collaboration with more partners than ever before, embracing tradition and bravely diving into the new tools and technology -- in essence, a little bit of everything.
Wondering where to get your inspiration? Look no further--our annual list of innovators and category-defiers have helped to shape and redefine advertising and marketing, and culture as a whole.