The Creativity Report: The Series
A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe to recieve all four in 2011.
March 28th, 2011
By the editors of Creativity
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Subscribe to this series of creative briefs that explores the most notable and break-through ideas and campaigns.Purchase of these trend reports includes access to Creativity-Online.com. Subsequent reports will be published in September and December.
This first quarter Creativity Report examines how agencies are incorporating tech talent into the creative process and building tech expertise inside and outside client relationships in order to produce integrated campaigns that effectively use social media, apps, mobile and viral video. It also includes a look at some of the most notable brand work and ideas from the first quarter of 2011, with videos and interviews with the creative executives behind the work about how they developed their ideas.
The second of The Creativity Report series presents the eight habits of highly creative (and effective) marketers. The need for novel solutions and risk tolerance has never been greater. In a world of social media and real-time public opinion, many effective creative solutions are high-stakes wagers. Learn how to get great creative work from your agency, and how successful marketers developed their campaigns. You can purchase this individual report, or subscribe to the quarterly series, both include a subscription to Creativity-Online.com. Individual reports are $199 for subscribers, $249 for non-subscribers; the Creativity Report series sells for $495 for subscribers, $595 for non-subscribers.