To honor the International Day of the Girl today, BBDO Toronto created this outdoor campaign for the 160 Girls Project, an organization that seeks to protect Kenyan girls from rape and defilement. The country this year saw a landmark ruling against its police, who now face imprisonment if they fail to thoroughly investigate rape crimes against girls.
To celebrate the victory on this special day, the agency erected billboards across the country that at first read "Justice is nowhere for child rape victims." Afterwards, the Senator of the Kenyan county of Meru took a paintbrush to the billboards and drew a bright pink slash through the word "nowhere," transforming the message into one of hope: "Justice is now here for child rape victims."
The campaign also included a giant 1st place champion platform during an "Access to Justice" marathon in Meru. It was large enough to fit several girls, showing that all of them were winners. The effort also features a website at 160girlsproject.com.