Creativity

180 Amsterdam: Rumour Generator

The rumors could be true

Published on Jan 21, 2011

Editor's Pick

The agency world thrives on gossip – so 180 Amsterdam decided to add fuel to the fire.

The agency devised the Rumour Generator, an online tool designed to create rumors from random combinations of words and the names of 180 staffers. The idea? Keep refreshing until you get a particularly juicy one. 180 says some have been disturbingly close to reality.

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About

Credits

Date
Jan 21, 2011
Agency:
180 Amsterdam
Client:
180 Amsterdam
Concept:
Naomi Thellier de Poncheville
Art Director:
Kevin Yaun

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