Creativity

A Man Searches for the 'Woman of His Life' in This Heart-Tugging Directory Ad

Bacon's Martin Werner Directs Understated Tearjerker

By Alexandra Jardine. Published on Mar 27, 2017

Editor's Pick

Norwegian directory service Operator 1881 tugs at the hearstrings in a new spot directed by the omnipresent Martin Werner at Bacon.

It's a simple story of a man searching for someone via directory enquiries -- but, as you might expect from Werner, it's beautifully delivered with pathos and understated heartfeltness. The man is searching for a woman; he knows her name and describes her as "the woman of my life" but it's clear they fell out with each other some time ago when he was "young and stupid."

We see his journey across fjords and countryside to meet this person, and you might be expecting a reunion with an ex-lover, but the spot ends with a twist that may have you sniffing.

The ad, by Try/Apt, ends with the message that Operator 1881 is connecting Norwegians every day.

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About

Credits

Date
Mar 27, 2017
Agency:
Try/Apt Oslo
Client:
1881
Creative Director:
Lars-Joachim Grimstad
Creative Director:
Egil Pay
Production Company:
Bacon Oslo
Producer:
Ola Narum Berg
Executive Producer:
Magne Lyngner
Director:
Martin Werner
DOP:
Daniel Voldheim
Score:
Jonas Bjerre
Mix:
Adrian Aurelius
Edit:
Jon Endre Mork
Post Production:
Bacon X

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