Creativity

20th Century Fox: Be My Ex

Breaking up is hard enough without your new ex unleashing her superpowers in your general direction. To that end, it's a shame Luke Wilson's character in the upcoming My Super Ex-Girlfriend from 20th

Published on Jul 26, 2006

Editor's Pick

Breaking up is hard enough without your new ex unleashing her superpowers in your general direction. To that end, it's a shame Luke Wilson's character in the upcoming My Super Ex-Girlfriend from 20th Century Fox didn't have access to the movie's promotional website, created by L.A.-based online marketing house Jetset Studios—it could have saved him a ton of Uma Thurman-fueled heartache.Unlike traditional movie websites, BeMyEx.com goes above and beyond the standard cast bios, plot summaries and movie trailers by showcasing completely original content in the form of an instructional video series starring fictional relationship expert Dr. Thorhammer, who presents a step-by-step guide to ending a relationship the right way. "While audiences still enjoy conventional movie website features, we felt that if we created a completely original, stand-alone piece of entertainment, we could really let the audience discover it and have fun with it in a very organic way," says creative director and Jetset co-founder Russell Scott.

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About

Credits

Date
Jul 26, 2006
Creative Director/Copywriter:
Russell Scott
Executive Producer:
Patrick Young
Director:
Michael Toubassi
Cinematographer:
Chris Wagganer
Editor:
Michael Toubassi
Flash Developer:
Ben Guerrette
Art Director:
Mimi Chung
Assistant Editor:
Jonathan Pulley
Producer:
Kirsten Hudson
Art Director/Flash Developer:
Lucas Tirigall
Agency:
Jetset Studios
Production Company:
Upstairs Film
Client:
20th Century Fox

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