Bait-and-Switch Alert: 'Deadpool' Is Not Rom-Com, Despite These Ads

Ryan Reynolds' Smart-Mouthed Character Pulls Another Fun Prank for Film

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Editor's Pick

"Deadpool" hits theaters on Feb. 12 in the U.S., but from the looks of these wry ads spinning it as a romantic comedy, you wouldn't guess that the film is the latest hyperviolent superhero-themed thriller out of the Marvel/X-Men universe.

The fluffy positioning is something of a cruel lttle joke on unsuspecting moviegoers who may be looking for a perfect Valentine's Day flick.

Before buying tickets, though, hopefully they'll do a little research and learn that the titular character, played by Ryan Reynolds, is a former Special Forces operative turned mercenary who's subjected to "a rogue experiment that leaves him with accelerated healing powers." As one of the taglines for the movie puts it: "With great power comes great irresponsibility." And, apparently, a very dark sense of humor -- which is on full display in the most recent "Deadpool" trailer.

This is just the latest in 20th Century Fox's witty promotions for the film. Previously, it released this smart-ass trailer for the Deadpool trailer. Overall, the campaign's positioning feels like a brilliant extension of the Deadpool character himself, known for his killer sense of humor.

Editor's note: Firefox users may have trouble viewing the slideshow above; if that's the case, please view this post in an alternative browser such as Chrome.

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Date
Jan 12, 2016
Client:
20th Century Fox
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