20th Century Fox: Light Sabers on the subway

Handrails go sci-fi.

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Japanese agency Tugboat turned subway handrails into lightsabers in a clever stunt to promote the release of the Star Wars boxset on Blu-Ray DVD last month. The campaign, for 20th Century Fox Home Entertainment, was accompanied by posters also advertising the movie's worldwide release - and is rumored to have found approval with George Lucas himself.

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Oct 11, 2011
Tugboat Tokyo
20th Century Fox
Creative Director:
Seijo Kawaguchi
Art Director:
Seijo Kawaguchi
Toshihiro Hyodo
Media Agency:
East Japan Marketing and Communications
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