Creativity

Become a Peanuts Character With 20th Century Fox's 'Peanutize Me' Site

Avatar Maker Follows in Footsteps of Simpsons Marketing

By Ann-Christine Diaz. Published on Sep 22, 2015

Editor's Pick

Following in the fun footsteps of its marketing for The Simpsons Movie, 20th Century Fox is promoting the upcoming film The Peanuts Movie with an online avatar maker that invites visitors to create Peanuts versions of themselves, "Peanutize Me."

Unlike "Simpsonize Me," which required users to upload photos of themselves to be then converted into the characters, the Peanuts edition is pretty basic. It asks users to craft their likeness from a selection of pre-determined phyisical features and clothing that holds true to Charles Schulz's style -- but it's still plenty entertaining.

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Credits

Date
Sep 22, 2015
Client:
20th Century Fox

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