Creativity

You, Too Can Have Wolverine's Adamantium Claws

Agency Soap Lets You Play the Badass Hero via Kinect-enabled Kiosks

Published on Aug 16, 2013

Editor's Pick

Digital agency Soap Creative worked with 20th Century Fox to give moviegoers attending a screening of "The Wolverine" 15 seconds of Hugh Jackman action -- but not in the way you're thinking. "The Wolverine Experience" featured 19 big-screen kiosks that immersed passersby in a key fight scene from the film, in which the Wolverine rides atop a speeding bullet train battling a Yakuza baddie. With the help of a Kinect sensor, people took the role of the hero, literally slashing away at the enemy with their own adamantium claws. The kioks were placed all over the world, from Brazil to India and at Comic-Con.

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About

Credits

Date
Aug 16, 2013
Agency:
Soap Creative
Client:
20th Century Fox

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