Creativity

Teleport Like Nightcrawler, Summon Lightning Like Storm With 'X-Men: Apocalypse' Snapchat Lenses

Effort Bows Ahead of Film's Theatrical Release

By Ann-Christine Diaz. Published on May 23, 2016

Editor's Pick

Ahead of the premier of "X-Men: Apocalypse" on May 27, 20th Century Fox has teamed with Snapchat to create a set of lenses based on the Marvel franchise's popular characters Storm, Cyclops, Nightcrawler, Professor X, Quicksilver, Mystique, Apocalypse and Beast.

The lenses allow users to "become" the heroes -- for example, one allows you to summon the powers of weather and adopt the glowing white eyes of Storm, another lets you zap red lasers out of your eyes like Cyclops while yet another lets you disappear in a puff of purple haze a la Nightcrawler.

The promotion will be active just for today, May 23.

Along with the lenses, Fox and Snapchat have teamed on a ticketing ad unit that allows Snapchat users to buy tickets for the film in advance.

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About

Credits

Date
May 23, 2016
Client:
20th Century Fox/Snapchat

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