Creativity

Train Station Wi-Fi Seekers Get Unexpected 'Treat'

Wi-Fi landing page directs users to the local store to buy portable router

Published on Mar 18, 2013

Editor's Pick

Swedish mobile brand 3 found a way to promote its "Pocket Wi-Fi" portable Wi-Fi route, by targeting commuters looking for a Wi-Fi hotspot. Agency MRM set up a WiFi hotspot at Stockholm Central Station, naming it "Looking for WiFi?". When people connected to the network they were redirected to a web page pointing them in the direction of the local 3 Store and suggesting it was about time they got their own Wi-Fi. The message included product information and directions to the store.

3 isn't the first brand to hijack the Wi-Fi signal in Sweden; last summer agency The Fan Club created a campaign for magazine reseller Tisdam that encouraged commuters to buy magazines instead. However, with a product that's directly Wi-Fi related, its chances of reaching its target audience look good.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 18, 2013
Agency:
MRM Stockholm
Art Director:
Christian Soderholm
Client:
3 Mobile
Copywriter:
Fredrik Sundqvist
Account Director:
Markus Thiel
Executive Creative Director:
Johan Blomstrom
Technical Director:
Marcus Mackie Johansson
Developer:
Alonso Diaz

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.