360i: Twinter Wonderland

A generous holiday Tweet.

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To celebrate the holidays and bring a helpful dose of happiness to victims of Hurricane Sandy, agency 360i has turned one of its conference rooms into a virtual snowglobe. All its staff, including CCO Adam Kerj (seen herewith fellow staffer and a penguin), will huddle around a fake fire pretending to toast marshmallows while being all-around merry, encouraging you, the viewer to send off a tweet with the hashtag #TwinterWonderland. For every one of you who do, the agency will donate $5 to support victims of Sandy.

According to Kerj, so far the holiday greeting has led to 3,000 tweets and more than $15,000 on the first day. Among those participating include Justin Bieber's head of marketing--so with the power of Beliebers behind it, the campaign stands to raise a ton--although the donation is capped off at $50,000.

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Dec 11, 2012
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