Creativity

A Gay Royal Wedding, Robotic Horse-Racing: TV in 2120, Courtesy of Channel 4

Futuristic, Fun Spot Promotes Launch of Digital Service All4

Published on Apr 13, 2015

Editor's Pick

Channel 4's 4Creative takes a fun look at the future in this spot imagining how its output could look in the year 2120. The film, which promotes the U.K. broadcaster's new digital and on-demand service All4, includes trailers for chat show host Allen Car transformed, via some spectacular VFX, into "Alien Carr," an armour-clad jockey on a robot horse in the 2120 Grand National, and, in typically irreverent Channel 4 style, a gay kiss at a future Royal Wedding. There's also a show called "Genetically Engineered in Chelsea," evolved from reality show "Made in Chelsea," featuring multiple versions of the show's flirtatious star Spencer Matthews.

4Creative's Neil Gorringe directed the spot, conceived by joint heads of 4Creative John Allison and Chris Bovill, while MPC was responsible for the VFX. In a statement, Allison and Bovill said: "We are continually bombarded with depressing, post-apocalyptic, dystopian visions of the future where we are hunted by machines or probed by aliens. So we wanted to launch Channel 4's new on demand platform with a refreshing antithesis; as long as you stick with Channel 4 the future will be a liberating, progressively-minded and hilarious romp into oblivion. The only downside is that Spencer will still be around to hit on your girlfriend."

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About

Credits

Date
Apr 13, 2015
Agency:
4Creative
Client:
4Creative
Creative Agency and Production Company:
4Creative
Creative Director:
Chris Bovill
Creative Director:
John Allison
Director:
Neil Gorringe
Business Director:
Nik Windsor
Producer:
Nicola Brown
Group Marketing Manager:
Charlie Palmer
Marketing Manager:
Clare Sandford
VFX:
MPC-LA
VFX Producer:
Dionne Archibald
VFX Supervisor:
Michael Gregory
3D Supervisor:
Greg McKneally
Colourist:
Jean-Clément Soret

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