Synthetic Humans for Sale: Channel 4 Unnerves Londoners With Creepy Integrated Campaign

Campaign Also Included a Creepy Ad

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The U.K.'s 4Creative, publicizing an upcoming Channel 4 TV show called "Humans," opened a fake store front on London's Regent Street purporting to sell "synthetic humans" and also unleashed a creepy "ad" by the same mysterious company.

The spot, promoting a fake company called "Persona Synthetics," features a lifelike personal assistant who will cook your food, care for your kids and generally act like a member of the family. Only there's something intensely unnerving about her eyes.

The store front, which appeared last Sunday, featured two interactive screens showcasing "Synth" models that employ Kinect technology to track and interact with passers-by, mimicking and reacting to their movements. The store also came with its own website and Twitter account, and started an Ebay auction inviting visitors to bid on a fake human, or "Synth."

"Humans," set to air this summer, stars William Hurt and is set in a parallel present where the latest must-have gadget for any busy family is a "Synth."

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May 12, 2015
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