4th Amendment Wear: 4th Amendment Underwear

View my junk, get a history lesson

Published on

Editor's Pick

4th Amendment Wear, created by Crispin, Porter + Bogusky creatives Matthew Ryan (who has since moved Publicis Mojo) and Tim Geoghegan, has picked up the Gold lion for Promo & Activation at Cannes.

To protest against the newly broadened search procedures of the TSA, last November the pair conceived the 4th Amendment Wear brand; underthings inked with a metallic version of the Fourth Amendment of the U.S. Constitution, which becomes readily visible when travelers pass through TSA X-Ray scanners. The initial run sold out on their Etsy site, and the pair have ended up forming a business to launch the brand on a mass production basis.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 21, 2011
Matt Ryan and Tim Geoghegan
4th Amendment Wear
Matt Ryan
Tim Geoghegan
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age