Creativity

4th Amendment Wear: 4th Amendment Underwear

View my junk, get a history lesson

Published on Jun 21, 2011

Editor's Pick

4th Amendment Wear, created by Crispin, Porter + Bogusky creatives Matthew Ryan (who has since moved Publicis Mojo) and Tim Geoghegan, has picked up the Gold lion for Promo & Activation at Cannes.

To protest against the newly broadened search procedures of the TSA, last November the pair conceived the 4th Amendment Wear brand; underthings inked with a metallic version of the Fourth Amendment of the U.S. Constitution, which becomes readily visible when travelers pass through TSA X-Ray scanners. The initial run sold out on their Etsy site, and the pair have ended up forming a business to launch the brand on a mass production basis.

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About

Credits

Date
Jun 21, 2011
Agency:
Matt Ryan and Tim Geoghegan
Client:
4th Amendment Wear
Creative:
Matt Ryan
Creative:
Tim Geoghegan

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