Chocolate Gives People Insane Ideas in a Funny Spot From Brazil

Rodrigo Saavedra Directs Campaign for Lacta 5Star

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Editor's Pick

In this campaign from Brazil for chocolate brand Lacta 5star, the candy bar gives people such a boost that they get truly crazy ideas.

Directed by Landia's Rodrigo Saavedra (Scrabble: a Love Story) for W&K Sao Paolo, the spot features funny and well-crafted vignettes of the ambitious, insane plans people carry out when they take a bite of the bar. These include taking on the Mafia, getting playful with a bear at the zoo, jumping out of a plane without a parachute and building a jetpack. Clearly, they're not going to work, but their downfall is delivered brilliantly. The tagline is "There's a kick in every bite."

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About

Credits
Date
Sep 29, 2015
Agency:
Wieden + Kennedy - Sao Paulo
Client:
5 Star
Executive Creative Director:
Icaro Doria
Executive Creative Director:
Renato Simões
Creative Director:
Otavio Schiavon
Creative Director:
Marco Martins
Copywriter:
Caio Mattoso
Copywriter:
Otavio Schiavon
Art Director:
Rodrigo Mendes
Art Director:
Marco Martins
Copywriter (Social Media):
Caio Muratore
Copywriter (Social Media):
Barbara Schneider
Art Director (Social):
Andrea Souza
Agency Producer:
Guilherme Passos
Agency Producer:
Maurício Granado
Account:
Kayode Campos
Account:
Juliana Almeida
Account:
Daniela Janecek
Planning:
Rodrigo Maroni
Planning:
Vitor Amos
Planning:
Diego Santos
Social Strategy:
Carolina Siper
Social Strategy:
Gabriela Ariera
Social Strategy:
Julia Garcia
Social Strategy:
Paulo Vilarinho
Social Strategy:
Eliel Guilhen
Social Strategy:
Mariana Marcao
Media:
Renata Valio
Media:
Stephanie Campbell
Media:
Caroline Ventura
Media:
Andreza Souza
Client Approval:
Phillip Chapman
Client Approval:
Emanuel Gavert
Client Approval:
Anil Vishwanathan
Client Approval:
Fernando Sardas
Client Approval:
Sophia Tarallo
Production Company:
Landia
Director:
Rodrigo Saavedra
Director of Photography:
Nico Hardy
Producer:
Sebas Hall
Producer:
Carol Dantas
Editor:
Tiago Gil
Account Production Company:
Lili Pulz
Audio Facility:
Punch Audio
Soundtrack Composer:
Mariano Alvarez
Soundtrack Production:
Mariano Alvarez
Account Audio Production House:
Lili D. Aragoni
Announcer:
Tata Guarnieri
Post House:
Clan VFX

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