Creativity

5050: Good Belly Project

Fill your belly, donate to fill someone else's.

Published on Oct 18, 2011

Editor's Pick

Mullen has linked with restaurants all over Boston to donate $1 to famine relief every time participants eat a meal there, as part of the 50/50 Good project, the famine relief effort co-ordinated by Made by Many.

With The Good Belly Project, every time participants eat a meal at a participating restaurant, they take an Instagram picture of their food and share using the hashtag #goodbellyproject. For every picture they take and tag, a donation will be made.

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About

Credits

Date
Oct 18, 2011
Agency:
Mullen Boston
Client:
5050

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