5050: Pound Store

Spend a pound, donate to famine.

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Sapient Nitro's London and Munich offices created The Pound Store, an online store where the proceeds go towards saving lives of famine victims in East Africa, as part of the 50/50 Good project from Made by Many.

Visitors can donate directly towards the UNICEF famine relief fund by buying items priced at one pound, such as maize, mosquito nets or malaria vaccine - or by buying bundles of items, advertised as 'Manager's Specials'.

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About

Credits
Date
Nov 07, 2011
Agency:
SapientNitro
Client:
5050
Creative:
Claire Baker
Creative:
Laura Fisher
Producer:
Lissa Robinson
Design:
Robbie Davies
Design:
Anja Hoffman
Copywriter:
Simon Philips
Developer:
Neil Mckenzie
Developer:
Olu Adegun
Developer:
David Strugnell
Developer:
Ben Dunkley
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