Creativity

Get Immersed in the World of Gum With Virtual Reality Experience in Berlin

Room Specially Built for 5GUM Is Designed to Stimulate All Your Senses

Published on Jul 28, 2014

Editor's Pick

Wrigley's-owned gum brand 5GUM is building an interactive experience in Berlin that is promised to "stimulate all five senses." From July 31 to August 3, people will be able to visit a special room in Berlin (designed by production house Unit9) featuring technology such as 3D virtual reality glasses and 7.1 surround headphones. The experience, created by BBDO Dusseldorf, is designed to "immerse you into the 5 GUM world." Those who want to participate can register on site at the RAW flea market in Berlin--Friedrichshain.

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About

Credits

Date
Jul 28, 2014
Agency:
BBDO Dusseldorf
Client:
5GUM
Creative:
Darren Richardson
Creative:
Michael Pluckhahn
Creative:
Michael Eisner
Creative:
Bernd Rose
Producer:
Anuschka Walle
Production Company:
Unit9

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