Creativity

This 76 Customer Took Gas Station Loyalty Just a Little Bit Further

Humorous Spot Promotes Kickback Rewards Program

By Alexandra Jardine. Published on Nov 13, 2015

Editor's Pick

76 Gas shows how to take brand loyalty to extremes in this funny ad promoting its rewards program, KickBack. Two customers meet at a 76 gas station and one remarks on the other one's Kickback card. His laconic-looking fellow customer then pops open his shirt to reveal a chest tatoo of the very gas station. Spookily, even the other guy is in the picture, waving.

Created by Venables Bell & Partners, the ad was directed by agency associate partner and creative director Lee Einhorn in the agency's in-house production facility, Lumberyard.

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About

Credits

Date
Nov 13, 2015
Agency:
Venables Bell & Partners
Client:
76 Gas
Co-Founder/Chairman:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Lee Einhorn
Copywriter:
Craig Ross
Art Director:
Daniel Ieraci
Producer:
Amy Gatzert
Director of Integrated Production:
Craig Allen
Broadcast Business Affairs Manager:
Susan Conklin
Business Affairs Manager:
Quynh-An Phan
Business Lead:
Lilian Ojeda
Account Director:
Vanessa Reid
Account Manager:
Susannah Wherry
Production Company:
Lumberyard
Director:
Lee Einhorn
Line Producer:
Tom Ruge
Production Supervisor:
Ben Henningsen
Editor:
Daniel Figueroa
Post Production Manager:
Raquel Bedard
Post Production Manager:
Anna Fields

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