This 76 Customer Took Gas Station Loyalty Just a Little Bit Further

Humorous Spot Promotes Kickback Rewards Program

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76 Gas shows how to take brand loyalty to extremes in this funny ad promoting its rewards program, KickBack. Two customers meet at a 76 gas station and one remarks on the other one's Kickback card. His laconic-looking fellow customer then pops open his shirt to reveal a chest tatoo of the very gas station. Spookily, even the other guy is in the picture, waving.

Created by Venables Bell & Partners, the ad was directed by agency associate partner and creative director Lee Einhorn in the agency's in-house production facility, Lumberyard.

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Nov 13, 2015
Venables Bell & Partners
76 Gas
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Lee Einhorn
Craig Ross
Art Director:
Daniel Ieraci
Amy Gatzert
Director of Integrated Production:
Craig Allen
Broadcast Business Affairs Manager:
Susan Conklin
Business Affairs Manager:
Quynh-An Phan
Business Lead:
Lilian Ojeda
Account Director:
Vanessa Reid
Account Manager:
Susannah Wherry
Production Company:
Lee Einhorn
Line Producer:
Tom Ruge
Production Supervisor:
Ben Henningsen
Daniel Figueroa
Post Production Manager:
Raquel Bedard
Post Production Manager:
Anna Fields
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