Wrapping Fail? Get A Gift Card, Says 7-Eleven

Canadian Pre-Roll For Retailer Targets Young Men Christmas Shopping

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Editor's Pick
Sometimes, a simple message is just as effective as an all signing and dancing extravaganza when it comes to a seasonal ad. This pre-roll ad from 7-Eleven is a good example. We see a succession of badly wrapped presents, followed by the message "That's Why There's Gift Cards". The work, targeting young men, was created by Canadian agency One Twenty Three West.
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About

Credits
Date
Dec 18, 2013
Agency:
One Twenty Three West Vancouver
Client:
7-Eleven
Director:
John West
Editor:
Bill Hardman
Creative:
Rob Sweetman
Creative:
Bryan Collins
Music:
6 Degrees
Producer:
Dan McManus
Producer:
Derrick Bauman
Category
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