7-Eleven: Check-in to Space

Become the mayor of outer space.

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Editor's Pick

7 Eleven is promising customers the chance to win a trip to outer space if they check in with Foursquare, in a promotion linked with the movie Super 8 dubbed Check In To Space.

Every time players 'check in' to a 7 Eleven store via Foursquare, they'll be entered into the contest. Every 88th check-in who participates wins a free movie ticket to Super 8 and every 88,888th check-in wins a 'weightless flight' with Zero G Corporation. Naturally, they can then 'check in' to space (and presumably compete with the NASA guys to become mayor).

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About

Credits
Date
Jun 15, 2011
Client:
7-Eleven
Category
Latest Creativity News on Ad Age

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