Creativity

7-Eleven: Slurpee BYO Cup Day

Cups galore.

Published on Nov 23, 2011

Editor's Pick

When 7-Eleven's Slurpee brand was being upstaged by Coke's copycat product, Leo Burnett decided to change the one thing that hadn't been changed in years: The Slurpee cup. It asked users to suggest ideas for "cups" and for one day, customers could bring in any vessel they wanted to fill with Slurpees.

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About

Credits

Date
Nov 23, 2011
Agency:
Leo Burnett Melbourne
Client:
7-Eleven
Creative Director:
Jason Williams
Creative Group Head:
Andrew Woodhead
Art Director:
James Orr
Copywriter:
Elle Bullen
Copywriter:
Eamonn Dixon

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