Creativity

You'll Never Guess What These Weird Slurpee Cups Are Made From

Who Knew Radio Ads Could Be So Useful?

By Ann-Christine Diaz. Published on Nov 10, 2015

Editor's Pick

By now, you probably know all about 7 Eleven's Bring Your Own Cup Day, the minimart's annual event during which anyone can bring practically any sort of container into the store and fill it up with Slurpee, all for the same low price.

Well, earlier this fall during BYO Cup Day in Australia, 7 Eleven, along with its agency Leo Burnett Melbourne, took the cup idea up a notch by allowing consumers to fill up radio ads with Slurpee.

Come again? Yes, radio ads became drink containers in the iinventive campaign "Slurpee Sound Cup" campaign. 7 Eleven took the sound waves of three radio spots, themed around Viking opera, Brazilian soccer fans and randy whales, and transformed them into a series of distinctive 3D-printed vessels that were given away to Slurpee fans for the big day. Consumers could also download the 3D files and make the cups themselves.

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About

Credits

Date
Nov 10, 2015
Agency:
Leo Burnett Melbourne
Client:
7-Eleven
Executive Creative Director:
Jason Williams
Creative:
Edward Heckes
Creative:
Daniel Sparkes
Sound:
Colin Simkins
Producer:
Maria Borowski
Production Manager:
Kaelene Morton
Group Account Director:
Ari Sztal
Senior Account Manager:
Chloe Erftemeyer
Senior Account Manager:
Chloe Erftemeyer
Client:
7-Eleven
Client:
7-Eleven
Head of Marketing:
Julie Laycock
Head of Marketing:
Julie Laycock
Head of Brand and Communications:
Jess Richmond
Head of Brand and Communications:
Jess Richmond
Brand Manager:
Andrea Payne
Brand Manager:
Andrea Payne
Account Director OMD Media:
Jo Hines
Account Director OMD Media:
Jo Hines
Account Manager OMD Media:
Annie Consiglio
Account Manager OMD Media:
Annie Consiglio
Sound:
Colin Simkins @Gusto Music
Sound:
Colin Simkins @Gusto Music

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