You'll Never Guess What These Weird Slurpee Cups Are Made From

Who Knew Radio Ads Could Be So Useful?

Published on

Editor's Pick

By now, you probably know all about 7 Eleven's Bring Your Own Cup Day, the minimart's annual event during which anyone can bring practically any sort of container into the store and fill it up with Slurpee, all for the same low price.

Well, earlier this fall during BYO Cup Day in Australia, 7 Eleven, along with its agency Leo Burnett Melbourne, took the cup idea up a notch by allowing consumers to fill up radio ads with Slurpee.

Come again? Yes, radio ads became drink containers in the iinventive campaign "Slurpee Sound Cup" campaign. 7 Eleven took the sound waves of three radio spots, themed around Viking opera, Brazilian soccer fans and randy whales, and transformed them into a series of distinctive 3D-printed vessels that were given away to Slurpee fans for the big day. Consumers could also download the 3D files and make the cups themselves.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Description
This year, Slurpee and Leo Burnett Melbourne are upping the game with 3D technology to create sound cups that's never been done before.
Credits
Date
Nov 10, 2015
Agency:
Leo Burnett Melbourne
Client:
7-Eleven
Executive Creative Director:
Jason Williams
Creative:
Edward Heckes
Creative:
Daniel Sparkes
Sound:
Colin Simkins
Producer:
Maria Borowski
Production Manager:
Kaelene Morton
Group Account Director:
Ari Sztal
Senior Account Manager:
Chloe Erftemeyer
Senior Account Manager:
Chloe Erftemeyer
Client:
7-Eleven
Client:
7-Eleven
Head of Marketing:
Julie Laycock
Head of Marketing:
Julie Laycock
Head of Brand and Communications:
Jess Richmond
Head of Brand and Communications:
Jess Richmond
Brand Manager:
Andrea Payne
Brand Manager:
Andrea Payne
Account Director OMD Media:
Jo Hines
Account Director OMD Media:
Jo Hines
Account Manager OMD Media:
Annie Consiglio
Account Manager OMD Media:
Annie Consiglio
Sound:
Colin Simkins @Gusto Music
Sound:
Colin Simkins @Gusto Music

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age