Creativity

7-Eleven: The Kwik-E-Mart Project

It's the afternoon of July 2 and Matt Rand, an ACD at Tracy Locke/Dallas, is in Burbank, Calif., helping out the staff at a 7-Eleven. "The lines are around the block," he says excitedly. "They've sold out of some things three

Published on Jul 03, 2007

Editor's Pick

It's the afternoon of July 2 and Matt Rand, an ACD at Tracy Locke/Dallas, is in Burbank, Calif., helping out the staff at a 7-Eleven. "The lines are around the block," he says excitedly. "They've sold out of some things three and four times over already, and they're doing business that's 300 to 400% above normal. We're just trying to help the owner." The store is one of 11 7-Elevens in the U.S. that were turned, on July 1, into their Simpsons TV equivalent, the Kwik-E-Mart, in an elaborate and unusually ambitious cross-promotion with 20th Century Fox to hype the July 27 opening of The Simpsons Movie. And it seems that 7-Eleven, which has been metaphorically dumped on for ages by its fictional Kwik-E-Mart counterpart, may have, Forrest Gump-like, made lemonade with lemons, easily boosting its cool factor 300 to 400% above normal at the freshly animated stores.

View more of the 2008 Creativity Award winners.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 03, 2007
Agency:
Tracy Locke
Executive Creative Director:
Regan Holley
Group Creative Director:
Kyle Jones
Associate Creative Director:
Matt Rand
Print Producer:
Steve Shoquist

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.