This Portable Radio Alerts Drivers to Cyclists on the Road

Isobar Brazil Created Project for Radio Station 98FM

Published on

Editor's Pick

In Brazil, where cycling is increasingly popular but accidents are frequent, a portable radio device is being used to alert drivers about cyclists on the road.

Safety Bike Radio, created by Isobar Brazil for the 98FM radio station from the Brazilian state of Minas Gerais, is a portable radio transmitter that interferes in the frequency of a radio station from within 30 meters distance; when a cyclist is near a driver it'll send alert messages to drivers telling them to keep a safe distance.

Messages are prerecorded, but cyclists are also able to record customized messages for drivers and communicate in real time. They can also create their own device using instructions available online, for a cost of just U.S.$38.

The project was developed by Isobar Brasil together with BSB Fab Lab. It's being tested in the cities of Belo Horizonte and Brasília, but Isobar hopes it could be used by cyclists and radio stations nationwide.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 17, 2017
Isobar Brazil
Executive Director of Creation:
Mateus Braga
Creative Director:
Alex Coelho
Creative Director:
Filipe Braga
Director of Art:
Paulo Ribas
Erick Moneró
Audiovisual Producer:
Renata Cartafina
Moises Amaral
Filipe Braga
Nathalia Alves
Account Team:
Eliel Allebrandt
Eliel Allebrandt
Daniel Almeida
Client Management:
Rodrigo Carneiro
Production Company:
Plural Imagem e Som
Thiago Sassioto
Director of Photography:
Geronimo Lessa
Director of Photography:
Cristiano Santos
Executive Producer:
Rafael Santos
Post Production:
Márcio Lemes
Lucas Panda
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age