This Portable Radio Alerts Drivers to Cyclists on the Road
Isobar Brazil Created Project for Radio Station 98FM
By Alexandra Jardine. Published on May 17, 2017
Editor's Pick
In Brazil, where cycling is increasingly popular but accidents are frequent, a portable radio device is being used to alert drivers about cyclists on the road.
Safety Bike Radio, created by Isobar Brazil for the 98FM radio station from the Brazilian state of Minas Gerais, is a portable radio transmitter that interferes in the frequency of a radio station from within 30 meters distance; when a cyclist is near a driver it'll send alert messages to drivers telling them to keep a safe distance.
Messages are prerecorded, but cyclists are also able to record customized messages for drivers and communicate in real time. They can also create their own device using instructions available online, for a cost of just U.S.$38.
The project was developed by Isobar Brasil together with BSB Fab Lab. It's being tested in the cities of Belo Horizonte and Brasília, but Isobar hopes it could be used by cyclists and radio stations nationwide.
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About
Credits
- Date
- May 17, 2017
- Agency:
- Isobar Brazil
- Client:
- 98FM
- Executive Director of Creation:
- Mateus Braga
- Creative Director:
- Alex Coelho
- Creative Director:
- Filipe Braga
- Director of Art:
- Paulo Ribas
- Writer:
- Erick Moneró
- Audiovisual Producer:
- Renata Cartafina
- Design:
- Moises Amaral
- Design:
- Filipe Braga
- Account Team:
- Eliel Allebrandt
- Digital:
- Eliel Allebrandt
- Planning:
- Daniel Almeida
- Client Management:
- Rodrigo Carneiro
- Production Company:
- Plural Imagem e Som
- Director:
- Thiago Sassioto
- Director of Photography:
- Geronimo Lessa
- Director of Photography:
- Cristiano Santos
- Executive Producer:
- Rafael Santos
- Post Production:
- Márcio Lemes
- Sound:
- Lucas Panda
- Sound:
- Sonido
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