Creativity

A Diamond is Forever: Drop Everything for Love

Go ahead, we dare you.

Published on Feb 02, 2010

Editor's Pick

Just in time for Valentine's Day, JWT and B-Reel launched the Drop Everything For Love site for A Diamond is Forever, which challenges visitors to "Drop everything you're doing right now and shout your love from the rooftop—or at least into your webcam."

The site already features assorted tales of love told from the webcam's POV, and sortable by categories like theme and relationship length, but visitors are "challenged" to turn on their own cameras and share their own stories as well.

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About

Credits

Date
Feb 02, 2010
Agency:
JWT New York
Client:
A Diamond is Forever
Interactive Production Company:
B-Reel

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