Just in time for Valentine's Day, JWT and B-Reel launched the Drop Everything For Love site for A Diamond is Forever, which challenges visitors to "Drop everything you're doing right now and shout your love from the rooftop—or at least into your webcam."
The site already features assorted tales of love told from the webcam's POV, and sortable by categories like theme and relationship length, but visitors are "challenged" to turn on their own cameras and share their own stories as well.
- Feb 02, 2010
- JWT New York
- A Diamond is Forever
- Interactive Production Company: