This lead ad is the U.S. Constitution in Arabic, but other ads (see the PDF) feature some peculiarly mundane subjects for translation. Why not use, say, lines from the Koran that speak to peace and tolerance? "Our goal is to show how conditioned we Americans have become to expecting a terror message or hate toward the U.S. when we see Arabic type," Alexander explains. "We wrote the lines to be as innocent and innocuous as possible to illustrate that even when a nursery rhyme is set in Arabic, it still seems scary." The posters are seen on campus at the University of Richmond and they've also been distributed to schools all across Virginia, says Alexander, with transit, newspaper and banner ads now in production. "Our hope is to branch out into mainstream media by the end of the year." Click here for more on AMPU.